State of the Sector 2021

The definitive global survey of the internal communication and employee engagement landscape

Informed by thousands of responses from HR and communication leaders over the past decade, State of the Sector enables organisations to benchmark their internal communication and employee engagement practices against others.

Our 2021 edition explores four trends:

Digital experience: how have organisations adapted their communication channels to the new environment, and with what success?
Employee experience (EX): are employers actually embracing this, and how well are they implementing the different components of EX?
Transformation: what changes are organisations going through, and what does good like when it comes to keeping employees on side during a business transformation?
Insight: how are employees turning data into actions, and what are the barriers to measuring the impact and effectiveness of communication?

The report also explores the budget and resource dedicated to internal communication and employee experience, the shifts in use and performance of communication channels, priorities and challenges for 2021, and the importance placed on line managers in delivering communication and engagement.

Interested in finding out how your internal communication investment can add real value? Find out more about our audits and strategy services.

State of the Sector is endorsed by some of the biggest names in the internal communication and employee engagement space.

Download State of the Sector 2021

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